Ligentia. A bold brand transformation.

Ten years ago I led the research and insights project from which the Ligentia brand was born. What an honour to be invited back to help the business author the next chapter in its stellar growth and transformation.

Kicking off with ‘bold steps’ visioning workshops, including a 30+ leadership and management team, the business authored a powerful and innovative strategy. Bringing the idea to life creatively was the next natural step.