Saks. I am woman.

Where other salon chains hitch their marketing to hair and fashion trends, season after season, Saks wanted a brand refresh that was all together more enduring. Based on extensive customer insight the ‘I am woman’ campaign was born.

We explored the fundamentals of female identity and the empowerment that comes from being able to express your personal style with the confidence and support that comes from having an expert professional friend in your Saks hairdresser.