Visit Lincoln. Inspiring the visitor economy.

Lincoln is a top heritage location that was losing out to other, higher-profile UK tourist venues. This research-led campaign, leveraged the opportunity afforded by a ‘quieter’ location, unspoiled and off the beaten track.

Packaged as the antidote to busy modern living, the campaign explored the power and value to time out to reconnect, recharge and revisit the finer things in life.